Marketing research
Writing one page for marketing research assignments
Q1. Please read the Carmex case study. Then watch the following video, which complements the
case study
a. Speaking about dependent variables. What are “engagement” and
“likes” really measuring?
b. Do you think this concept – either engagement or likes – could be measured in a different
manner? If so, how? If not, why?
c. What influences consumers to engage with a brand on facebook? Are we capturing that
by counting “likes” and “shares”? Do you think that measuring engagement is the best
way for Carmex to measure their relevance with their target market?
Solution preview for the order on marketing research
APA
704 words