Goods vs. Services: Similar and Differences from a Marketing Prospective

Goods vs. Services: Similar and Differences from a Marketing Prospective

Read the Management Decision case Amazon Dash: More than just a dash of service (attached).

Amazon sells hundreds of thousands of tangible products. Yet they say they are in the service business. Assess the Amazon brand elements and equity in relation to the service attributes.
Examine the type of branding decisions that would be most beneficial as Amazon continues product and market expansion. Defend your decisions.
What are some concerns Amazon should look out for as it improves its service and profitability? How can they overcome the concerns?
Examine services characteristics in how they apply to Amazon. How can Amazon improve their service?
As part of a marketing team, in response to your peers, develop alternative branding decisions for Amazon’s core business.

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APA

398 words