According to Goldman the principal benefit of advertisement in a market economy is the creation of customer awareness

According to Goldman the principal benefit of advertisement in a market economy is the creation of customer awareness

According to Goldman, the principal benefit of advertisement in a market economy is the
creation of customer awareness and instilling knowledge on existence, quality, and price of
goods and services in customers (Goldman, p. 259-264). Besides, an advertising institution
provides an indirect social advantage-subsidizing of the media. For this reason, were it not for
the advertisement subsidy in media platforms such as televisions, radios, magazines, and

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