Describe two or three of the biggest challenges your chosen company is facing

In this journal, you will start thinking about your final project. You will choose a case study and explain the mission, vision, values, and challenges of the company. Read through the case study of the company you have chosen to focus on for your strategy and change management plan and answer the following questions, based on the information provided in the case study document.

In your journal, complete the following:

 What is the name of the company you chose?

 A company’s mission is a statement that explains the purpose for the company’s existence. Based on the information provided in the case study, what is the mission of your chosen company?Support your response with information from the case.

 A company’s values are the methods it uses to accomplish its mission. These are often called the company’s code of ethics or code of conduct. Based on the information provided in the case study, what are your chosen company’s values? Support your response with information from the case.

 Describe two or three of the biggest challenges your chosen company is facing. Support your response with information from the case. 

Solution preview

The name of the company I chose is Deep Roots Distillery (DRD) of Canada. It is located in Prince Edward Island, a favourite tourist destination. Close to 90% of visitors to the Island go to DRD hence it is one of the most important spots in the area. It is further located just 15 kilometres out of Charlottetown…………………..