Amazon is an international company that comes to mind when one thinks of customer relationship management
Amazon is an international company that comes to mind when one thinks of customer
relationship management (CRM) due to the fame that the firm has gained as a result of its CRM
approaches. Amazon ranks as one of the most trusted brands in several countries, including the
United Kingdom and the United States due to its excellent connection with the customer base.
CRM strategy at Amazon is worth learning as it is one of the best practical examples that can
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