Customer relationship management (CRM) entails technologies approaches and activities utilized by organizations

Customer relationship management (CRM) entails technologies approaches and activities utilized by organizations

Customer relationship management (CRM) entails technologies, approaches, and
activities utilized by organizations to interact and manage their current and potential customers.
CRM boost customer loyalty to the organization and enhances retention. These aspects translate
to increased profits due to increased revenue. In the current competitive environment, CRM

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