Develop a comprehensive profile of market segments and prioritise the market segments

Assignment task

The Chief Executive officer of SUGɅR France Phone is planning to enter The Association of Southeast Asian Nations (ASEAN) market. As an International Marketing Consultant, SUGɅR France Phone requires you to select any product (existing or not currently on the market) and any country market within the ASEAN Region. You should develop a strategy for market entry for this product based on a clear analysis of the marketing environment. This should be presented in a report format. The report should draw on and apply key marketing concepts and reliable data to support your analysis and key suggestions.

You must provide a clear justification as to why you selected this product.

Develop a comprehensive profile of market segments and prioritise the market segments which you intend to target and justify why

Discuss the political, economic, socio-cultural, legal, environmental considerations and technological environment and how this influences the proposed strategy

Consider any other relevant issues

Make clear, well justified recommendations which result from your analysis

akamavi_etop international_marketing (2)