Discuss the relationship between the innovative process and assisting the organization to gain a competitive advantage.

Coca Cola

Assignment Description

Innovation

Innovation is not just a buzzword. It should be thought of as a core competency for all organizations especially in this changing climate. Innovation is more than inventing, but in many ways it is continuing to reinvent over time. In the literature it has been referred to as a mindset. Many companies spend millions and billions of dollars each year on innovation. If organizations do not exhibit the ability to innovate then they will not be able to compete in this economy. People who set themselves apart are those who can assist organizations to gain leverage through being innovative.

In this assignment you are to choose a company that is nearing closure and recommend a plan that will help them remain viable. Please follow these steps.
1. Name the company and identify the industry. (Coca Cola)
2. Provide some background about the company.
3. What are the major issues?
4. What innovative strategy do you recommend to keep the company viable? Why should leaders believe your innovative strategy will work?
5. Discuss the relationship between the innovative process and assisting the organization to gain a competitive advantage.