In this exercise, you will identify important external opportunities and threats facing your city or town (this can be your current place of

In this exercise, you will identify important external opportunities and threats facing your city or town (this can be your current place of

PURPOSE

In this exercise, you will identify important external opportunities and threats facing your city or town (this can be your current place of residence or your hometown).

BACKGROUND

The existence and magnitude of external changes underline the need for an effective external audit. Increasing levels of economic uncertainty are having a major impact on all organizations. By identifying and evaluating when, how, and why relevant trends and events will impact an organization, an external audit can allow an organization to formulate and implement strategies more effectively.

INSTRUCTIONS

First, make sure you identify the name of your city or town, along with a few very brief background details. Then identify a major opportunity or threat facing your city or town for any 3 of the 10 following external forces (again, you should only pick three): Economic, Social, Cultural, Demographic, Environmental, Political, Legal, Governmental, Technological, Competitive

Answer preview for In this exercise, you will identify important external opportunities and threats facing your city or town (this can be your current place of

APA

400 Words