Identify and discuss the challenges a global company faces when attempting to identify its target market
Identify and discuss the challenges a global company faces when attempting to identify its target market. Provide examples of companies that have faced these challenges, or steps that companies take to tackle these challenges.
Please use APA format with in text citations and references listed. 2-3 simple paragraphs will suffice for this answer
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One of the challenges a global company faces when trying to identify its target market is product awareness. The company has to promote its products so that the market can be able to identify with it. After brand awareness, it will then be easy to identify its market…………………………….
APA
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