How can marketing techniques appeal to the young and healthy and encourage them to enroll in health insurance plans?
Learning Goal: I’m working on a marketing question and need guidance to help me learn.
Healthcare organizations can influence a targeted market through the 4 Ps of marketing—product, price, promotion, and place. The 4 Ps, also known as the marketing mix, essentially provide a marketing strategy framework. To effectively reach consumers, each of the four components must align. For example, you might have the right product, but consumers will not buy if the price is too high or you are not marketing in the correct place. For this discussion, you should use the 4 Ps of marketing to assess a healthcare product or service.
To prepare for this discussion:
Review this week’s Learning Resources.
Post by Day 3:
Submit your answer to the discussion question. How can marketing techniques appeal to the young and healthy and encourage them to enroll in health insurance plans?
Respond by Day 5 and continue the discussion through Day 7:
- The initial post must require four (4) current quality references and two (2) peer-reviewed articles from the UC online library. Including references in your replies to classmates is optional but recommended.
- Your initial answer must be 250-350 words, not counting the list of references.
Answer preview for How can marketing techniques appeal to the young and healthy and encourage them to enroll in health insurance plans?
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