How would you value the goodwill that is obtained in this way

How would you value the goodwill that is obtained in this way

Sometimes, a bidder on a work contract may bid lower than what would maximize his/her profit from the contract and the reason for that is to create goodwill (to increase expected future business from the buyer). How would you value the goodwill that is obtained in this way?

Guided Response: Think about an example that pertains to you. If there is expected goodwill would you be prepared to bid lower to get a contract? Explain your reasons. In 300 words or more, please, provide your response to the above discussion question.

Solution preview

Business is the exchange of goods and services for the mutual benefit of both parties involved. For success in business, a right will is necessary for all the participating entities in the process. Since bidding is the most common means of bulk or retail purchase for most suppliers, it is the first step in which a strategic businessman gains…………………..

APA

364 words