For this assignment, you will be doing a team exercise that involves following organizations and seeing how they use some of these tools for
you’ll find a sample of the report and the spreadsheet
these are the instructions for the whole assignment
you just need to a part of it
my part is( (I would like to follow Nike for the professional sports group because it is one of the best companies in the sector as it has the fourth-largest following on Instagram. Also, Nike uses social media as the first option to introduce its products.).
The length of my part should be about 2 paragraphs
The tools used for business communication have been undergoing profound changes over the past 10+ years. You need to know how to use the traditional tools — and to be aware of these new ones — to be effective in whatever organization you aspire to work for. This team assignment will introduce some of the ones you are less familiar with and also encourage you to explore how organizations use them.
The readings introduce many forms of electronic messaging and digital media, most newer with business uses still evolving (IM, SMS, podcasts\webcasts, blogs, YouTube, RSS, Twitter, StumbleUpon, Pinterest, Facebook, LinkedIn, Instagram, Discus, SnapChat, Groupon, LivingSocial, and many other” Web 2.0″ tools).
For this assignment, you will be doing a team exercise that involves following organizations and seeing how they use some of these tools for communication. Each team will do a “social media audit” of a variety of entities. Your audit should include which social networks are currently being used, how they are utilizing it, and how often. The audit needs to include all the main types of platforms, so some will not be used by all of them. Each team should do a retail chain, restaurant chain, professional sports group, non-profit group, and entertainer or program (any of these can be local, national, or international).
This site has a good description of an audit and how to conduct one. It even has instructions on columns to use in a Google sheet for the audit. “How to Conduct a Social Media Audit in Just 30 Minutes” https://neilpatel.com/blog/social-media-audit/ (Links to an external site.)
This blog entry from Hootsuite (one of the social media management platforms) also offers a good synopsis of how and why to conduct an audit https://blog.hootsuite.com/social-media-audit-template/ (Links to an external site.)
Teams will prepare a final report [details below] explaining different ways organizations are using these tools. To start, get together with your team and decide what organizations and tools you follow–There will be a discussion board for you to present this.
** If you do not have one already, create an account on Twitter (Twitter.com). Please “follow” me [mgmtinstr09]. I post a lot of articles etc. related to the class and businesses.
The report you submit in April will be informal and memo format. There will be a lot of information to provide:
Industry type
Organization
Platform used
What type of content [article, photo, video, links, etc]
Frequency of posts
Purpose/objective [awareness, sales, complaint, announcement, etc]
Performance measures [shares, likes, etc]
Some sort of spreadsheet is best for presenting the information. If you use Google spreadsheet be sure to set the permissions so it is a shareable link and anyone with the link can at least view it. If you use the a spreadsheet then the body of the report will be shorter. You will summarize the findings overall and tell which team members produced what results. It will also need to have a short analysis where you comment on the overall findings, noting similarities or differences in the organizations or platforms used. This report type would be less than 2-3 pages.
If you decide not to include a spreadsheet with the findings the report would present the same information with perhaps a table for part of it. This could be organized by platform or by organization. To present the details the body of this would likely need to 4-5 pages, depending on the tables and complexity of the observations. As with the format above, tell who did what work and discuss the findings.
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