Given the importance of understanding the external environment, why do some firms fail to do so?

Given the importance of understanding the external environment, why do some firms fail to do so?

Given the importance of understanding the external environment, why do some firms fail to do so? Provide examples of firms that did not understand their external environment. What were the implications of the firm’s failure to understand that environment?
Your answer must apply concepts and principles from the readings. Concepts and principles must be properly cited and referenced in APA format.
* one reference must be the comprehensive business review
* may use more than two references

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APA

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