Extrinsic benefits for health-club membership

Extrinsic benefits for health-club membership

Pick of the items below and discuss two extrinsic benefits you might use as an extra push if you were promoting the item.

• Extrinsic benefits for health-club membership
• Extrinsic benefits for Internet service or digital cable service
• Extrinsic benefits for a line of clothing
• Extrinsic benefits for car insurance

Solution preview

When promoting a health club, I would use different classes of membership with a higher reward in each class. Whereby, I would create bronze membership, a silver and gold membership. Members with bronze membership would get a lower weekly or monthly bonus…………………………………….