Expand on this discussion by highlighting the differences between your posting and your colleagues’ postings. Provide additional insights
Learning Goal: I’m working on a marketing question and need guidance to help me learn.
Market segments help organizations determine how to appropriately market products and services to consumers. For example, consider baby aspirin. This product is used by pediatric patients for pain relief and older adults to prevent heart conditions. The plan for marketing baby aspirin would vary depending on the market segment, particularly in communication techniques. Techniques used with parents of young pediatric patients would likely differ from those used with older adults. Communication, whether written or oral, is a key element of marketing. For this discussion, you examine the impact of market segments on healthcare marketing.
To prepare:
Scan current healthcare delivery systems in your local community and select a healthcare organization. Consider that this organization’s board of directors has hired you to develop a new segmentation service.
Identify market-based segments of the healthcare organization you selected.
- Expand on this discussion by highlighting the differences between your posting and your colleagues’ postings. Provide additional insights or alternative perspectives.
- The initial post must require four (4) current quality references and two (2) peer-reviewed articles from the UC online library. Including references in your replies to classmates is optional but recommended.
- Your initial answer must be 250-300 words, not counting the list of references
Answer preview for Expand on this discussion by highlighting the differences between your posting and your colleagues’ postings. Provide additional insights
APA
323 Words