Evaluate CUMI’s experience in China? What is CUMI’s problem in China? Why do you think CUMI is not able to translate its Russian success to China?

Evaluate CUMI’s experience in China? What is CUMI’s problem in China? Why do you think CUMI is not able to translate its Russian success to China?

4. Evaluate CUMI’s experience in China? What is CUMI’s problem in China? Why do you think CUMI is not able to translate its Russian success to China?

5. How important is China to CUMI? Is the management right in thinking about China centric strategy?

6. What are CUMI’s options in China? What would you recommend CUMI as China strategy? How would you implement this?

(about 500 words for each question and no other external reference expect the reading of case. )

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Answer preview for Evaluate CUMI’s experience in China? What is CUMI’s problem in China? Why do you think CUMI is not able to translate its Russian success to China?

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