Environmental Scanning
Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:
- Evaluate the internal and external environments of your selected company using an environmental scan.
- Analyze the competitive advantage of your selected company.
- Evaluate the strategies your selected company uses to create value and gain competitive advantage.
- Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines your selected company uses.
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Environmental scanning is the exercise that consistently observes and explains applicable data to detect the opportunities and threats present in the external surroundings. A company collects information about its external surrounding, its rivals and itself…………………………
APA
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