Develop 2-3 paragraphs that summarize the key points on Dunkin Donuts decision to expand their first brick and mortar store in Asia.

Develop 2-3 paragraphs that summarize the key points on Dunkin Donuts decision to expand their first brick and mortar store in Asia.

ASSIGNMENT GOAL
Your General Education Assignment is a 3-5 page research paper that addresses marketing from
a global perspective. The main objective of this assignment is to help you understand the
influence of environmental factors on organizations business decisions.
Three General Education Learner Outcomes will be assessed in this assignment: 1.) Knowledge;
2.) Critical and Creative Thinking, and 3.) Communication. The assessment rubric for this
assignment is included at the end of this assignment for your review. (The descriptions of the
learning outcomes are provided in the assessment rubric below). Your completed assignment
will be uploaded as a Chalk and Wire ePortfolio item. Chalk and Wire submission directions will
be made available before the assignment deadline. Additional instructions regarding this
assignment will be provided by your instructor.

Develop 2-3 paragraphs that summarize the key points on Dunkin Donuts decision to
expand their first brick and mortar store in Asia. (In text citation)
 Develop 1-2 paragraphs that describe five (5) key external environmental factors that
must be considered when considering a global marketing strategy. (In text citation)
 Develop 1-2 paragraphs that identify two (2) key external environmental factors that
indicate Asia is a strong market for expansion by Dunkin Donuts and other brick and
mortar retailers.

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APA

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