Do an economic analysis of two giant competitor brands, Coke and Pepsi, in the context of them being rivals in the “Twenty-First Century”
Do an economic analysis of two giant competitor brands, Coke and Pepsi, in the context of them being rivals in the “Twenty-First Century” and use all the knowledge you have gathered over the last several weeks. Please do not make it a financial case. It is to be an economics case study, utilizing the economic model of pure competition, monopolistic competition, oligopoly or monopoly.
Use the most recent sources to make it more relevant. There is plenty of information out there including their home pages for starters. Please follow the same requirements as found in the first case (Week 3) and apply everything that you have learned in the class as long as it is relevant to the case
- Week 3 requirements
- Your paper should have an introduction, body and conclusion.
- There should be at least five (5) references at the end of the paper, using APA format.
- The paper should be no fewer than five pages.
- References from Peer Review Articles like ProQuest or Google Scholar APA Style, not internet search!!!
ATTACHMENTS
managerial_economics_7th_edition.zip
I will upload articles if you can not find them . Ty
I will put up some articles that perhaps you could search and use depending if it is related to the theme. Thank you.
Dhar, T., Chavas, J. P., Cotterill, R. W., & Gould, B. W. (2005). An Econometric Analysis of Brand‐Level Strategic Pricing Between Coca‐Cola Company and PepsiCo. Journal of Economics & Management Strategy, 14(4), 905-931.
Simon, C. J., & Sullivan, M. W. (1993). THE MEASUREMENT AND DETERMINANTS OF BRAND EQUITY: A FINANCIAL APPROACH. Marketing Science (1986-1998), 12(1), 28. Retrieved from https://search.proquest.com/docview/207349808?acco…
Bapna, A. (2011, Sep 29). Most trusted brands 2011: Coca-cola versus pepsi, the tussle for cola marketing [brand equity]. The Economic Times Retrieved from https://search.proquest.com/docview/894462214?acco…
Coke vs pepsi: A short history of the war between cola giants [brand equity]. (2011, Dec 28). The Economic Times Retrieved from https://search.proquest.com/docview/912745535?acco…
PepsiCo beverages north america 2006 company profile edition 1: Key events. (2006). (). Bromsgrove: Aroq Limited. Retrieved from ProQuest One Academic Retrieved from https://search.proquest.com/docview/212476625?acco…
Business: Things go worse with coke; coke v pepsi. (2005, Dec 17). The Economist, 377, 69-61. Retrieved from https://search.proquest.com/docview/224011041?acco…
Nicholson, G. (1999). Legion field rivalry: Coca-cola vs. pepsi. Birmingham Business Journal, 16(39), 1. Retrieved from https://search.proquest.com/docview/220939697?acco…
Coca cola vs pepsi. (1995). Central European, 5(4), 24. Retrieved from https://search.proquest.com/docview/231728189?acco…
By, B. M. (1987, Jun 03). Coke vs. pepsi; cola war marches on — passions heating up as the summer nears; is headroom passe? Wall Street Journal Retrieved from https://search.proquest.com/docview/398042620?acco…
Colvin, G. (2004, Sep 06). This election season, it’s coke vs. pepsi. Fortune, 150, 74. Retrieved from https://search.proquest.com/docview/213295972?acco…
ATTACHMENTS
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