Describe how the primary focus of marketing managers at the corporate level differs from the focus marketing managers take at the

Describe how the primary focus of marketing managers at the corporate level differs from the focus marketing managers take at the

Chapter 5& 6 Discussion Post

  1. Describe how the primary focus of marketing managers at the corporate level differs from the focus marketing managers take at the business-unit or functional level.
  2. Cisco, which is based in California, has opened a second global headquarters – its Globalization Center East – in Bangalore, India. What strategic benefits would Cisco derive from this move?
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