Describe how the company creates value by discussing its: Customer segments (Specific target market), Value proposition (Features/benefits

Your task
In your individual assignment submission, select a company* and examine professional sources to
describe the following:
• Part 1) Describe how the company creates value by discussing its:
o Customer segments (Specific target market)
o Value proposition (Features/benefits offered)
o Channels (Marketing, sales/distribution, service)
o Customer relationships (How to attract and keep customers long-term)
Helpful tip – You can review the Unit 7.2 readings on “The Business Model Canvas (BMC)”, specifically the
section on “Creating value”
• Part 2) Describe how the company delivers value by discussing its:
o Key resources (Human, physical, financial, intellectual)
o Key activities (What the company does to operate successfully and deliver value)
o Key partners (Who do they work with)

• Part 3) As you consider the revenue streams or cost structure of the company, suggest
how the company can enhance how they capture value to be more profitable

Answer preview for Describe how the company creates value by discussing its: Customer segments (Specific target market), Value proposition (Features/benefits

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