Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand

Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand

There are two basic types of marketing channels—conventional and vertical. Vertical marketing systems are further subdivided into three types, as follows:

Corporate

Administered

Contractual

Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand for which you are a loyal customer. Then, discuss the following:

What does the Web site convey about its brand?

How is what the Web site conveys consistent with the brand’s message in traditional media advertising?

When responding to other student’s posts, keep in mind what attracted you to the brand of which you are a loyal customer. What would you add to or take away from the messaging?

Respond to at least 2 of your classmates and instructor as required. Make sure to participate in the discussion through the end of the week.

In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

Answer preview for Conventional channel systems form the traditional model of distribution channels. Look at the advertising via the Web site for a brand

APA

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