Find an example of a piece of meaningful content marketing that your brand does.

Find an example of a piece of meaningful content marketing that your brand does. (“Your brand” is the hotel brand you are using for your projects in this course.)

In your post:

1. Identify your hotel brand.

2. Describe the content marketing item you found. Provide a picture/screen shot illustrating the item.

3. Answer this: How effective do you think it is in any or all of the following?

Teaches customers about something other than the product and/or

Entertains customers and/or

Connects with customers to potentially build relationships

4. Respond to the posts of at least two other students. In your responses, consider comparing the methods of your brands.

The Brand is JW Marriott