Millennials and why they are so important to follow their trends.

Millennials and why they are so important to follow their trends.

Create a Consumer Behavior Research Paper in Week 3. Select a topic that interests you from the Chapters you are reading. You may tie this in with your current work or volunteer roles.

Examples of topics:

How Covid-19 is affecting the consumer behaviors in xxxx industry.

Why consumers are now saving, spending, or borrowing and what about their personality drives these behaviors.

How my company is using consumer behavior research.

Millennial’s and why they are so important to follow their trends.

They Graying of America and how advertising approaches the elderly.

Your paper should be 5-7 pages, APA format and include at least 10 references.
For one of the 10 references use the consumer behavior book 12 edition by Schiffman,Leon G./ Wisenblit, Joseph L. The entire research paper should consist of 7 pages including the title page and reference page.