Develop and present an innovative strategic business plan that addresses current firm conditions
Consulting firms are companies that employ experts who provide professional advice to organizations or individuals for a fee (here, 10% of your final course grade). By the end of this course, you should possess the expertise necessary to complete the Reality-Based Education component of this course, which is to act as consultants to a for-profit business of your choice. You must develop and present an innovative strategic business plan that addresses current firm conditions and details concrete strategic steps that the firm should take to secure its future. Although you may choose to include some information regarding the company’s current operations, the primary focus of the report should be your team’s creative, forward-thinking strategic recommendations for the firm. These recommendations must include concrete plans for surmounting at least three (3) distinct challenges that the firm currently faces, or will likely soon face. These three challenges should encompass a wide enough scope that they provide ample opportunity for making recommendations throughout the paper (i.e. not a suggestion as simple as improving the mission statement). If you or the manager whom you are interviewing is uncomfortable with the connotation of the word “challenges,” refer to them as “goals” that the firm seeks to achieve. Note that, when interacting with members of the firm and writing your report, you should always aim to maintain a positive, constructive tone. Keep in mind that you are not to denigrate any of the company’s previous actions; instead, you are to provide the firm with recommendations intended to enhance the company’s future performance.
the company that i will like to use is Asphalt Transport, INC. www.atitransports.com
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