Direct-to-consumer pharmaceutical advertising has grown of the years, and currently, it represents one of the common forms of communication

Direct-to-consumer pharmaceutical advertising has grown of the years, and currently, it represents one of the common forms of communication

Direct-to-consumer pharmaceutical advertising has grown of the years, and currently,
it represents one of the common forms of communication in the health sector. It refers to the
effort which a pharmaceutical company makes mostly via popular media to present
prescription drugs or products to the patients directly (Green et al., 2017). The patient
represents the consumers, and so there is no health professional that the pharmaceutical will

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