Choose ONE out of the 4 categories of print ads: cameras, cars, restaurants and charitable services. To sum up the norms of a subgenre based
Choose ONE out of the 4 categories of print ads: cameras, cars, restaurants and charitable services. (see upload files) OBJECTIVE: To sum up the norms of a subgenre based on the contextual and textual features manifested by a small sample of 3 texts. Expected length: 1,200 – 1,300 words
What is expected: i. Use Hyme’s SPEAKING model to identify specifically the contextual and textual features (with specific examples) of each ad ii. Generalise the norms of the sub-genre of print adverts, according to your sample. general contextual features obligatory and optional Common linguistic and non-linguistic features Common AIDA strategies
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