Choose any sales pitch from Shark Tank during which entrepreneurs ask the Sharks to invest in their product. You may choose any sales
one of the major theories of persuasion, the Elaboration Likelihood Model (ELM)
Choose any sales pitch from Shark Tank during which entrepreneurs ask the Sharks to invest in
their product. You may choose any sales pitch that is available to you on Youtube. Then, respond
to the following questions:
(1) Identify 3 message factors from this clip that encouraged central route processing about
investing in the product and describe why those factors are relevant to the argument that
the Sharks should invest in the product.
(2) Identify 3 message factors from this clip that encouraged peripheral route processing
about investing in the product and describe why those factors were heuristic cues rather
than thoughtful arguments about investing in the product.
(3) Are the Sharks more likely to process centrally or peripherally? Why? Be sure to discuss
your answer in terms of the Sharks’ motivation and ability to process the messages they
are receiving.
(4) When YOU watched this video, did you use central or peripheral route thinking? Why?
Be sure to discuss your answer in terms of your motivation and your ability to process the
message.
Answer preview for Choose any sales pitch from Shark Tank during which entrepreneurs ask the Sharks to invest in their product. You may choose any sales
490 Words