Business types and marketing mix

Provide two alternative marketing mix strategies that are needed for a small business to implement and enter the global marketplace. Also, is this something worth the risk for a small business?

2-3 simple paragraphs will do for this in APA format with at least 1 reference.

Describe why growth can be bad, providing examples from your own experience or observation. Why is it important to have a growth strategy or system in place? Using a business or company with which you are familiar, describe three risks to growth in that organization—as well as potential strategies for minimizing those risks.