Since its establishment in 2009 Uber has continued to evolve into a large multinational.

Since its establishment in 2009 Uber has continued to evolve into a large multinational.

Since its establishment in 2009, Uber has continued to evolve into a large multinational.
Business researchers attribute this success to the incorporation of IT into the organization's
business strategy. At the heart of Uber's success is the smartphone app. The Uber app is the
leading IT asset as well as a resource for the organization. Ng (2016) describes the app as a
multi-sided technology platform that enables the organization, and it's clients to interact and

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