CSR Label Program and Campaigns

Choose one of the CSR challenges described below. Write a paper no longer than 750 words as described.

2. Wells Fargo Hall at UCSD – Wells Fargo has been found guilty of massive ethics violations including setting up fake accounts in the name of unknowing customers, and much more (see the presentation from Class #1.) If you think it’s inappropriate for the Rady School of Management at UCSD to have Wells Fargo’s name on one of its premier classroom buildings, how could you persuade the University to take the name off? Who are the stakeholders? What might be effective in creating this change? Describe what a campaign might look like to remove the WF name from the building.

3. CSR Labels – Should consumer products be required to identify the environmental footprint associated with their production, distribution and sale? Similar to nutrition labels that mandate certain information to be provided to consumers, should clothing, vehicles, furniture, appliances, and other retail goods have labels that show CSR-related information such as how much CO2 was emitted and how much water, raw materials, and energy were used; and/or how much workers were paid who made the product? If so, how would you try to make that happen? Would you start with a voluntary or mandatory program? What stakeholders should be involved? What would a campaign look like?

I want to clarify what I’m looking for. I’m looking for specific actions that specific stakeholders could take that you think would be most effective in creating a change. Examples of specific actions are boycotts, letter-writing campaigns, lawsuits, partnerships with NGOs, etc. I’m looking for your ability to apply concepts like “stakeholder” to a specific situation and think about how decisions are made. Who needs to be persuaded to do what you are trying to do? Which stakeholders are in the best position to influence that decision-maker? If you’re not sure that you’re on the right track, you may send me your paper in draft and I will send you comments.