You may use either a real or fictitious business from one of these industries Finance, Service or Production

Mass Media Presentation
Objective
Business has moved pass its’ traditional role of selling products and service through
conventional advertising and has joined the world of Social Media, Blogs and Internet
Marketing. The project is intended to provide the student with a basic knowledge of
mass media available for Business in the market place today.
The Project
The CEO of your company wants to move into the world of the Internet and it will be
your job to research and come up with a viable means to do exactly that. Your task is to
present a Business proposal presentation as to how your company can use the Internet
through such media as Social Networks and Blogs.
The Assignment
1. You may use either a real or fictitious business from one of these industries
Finance, Service or Production (i.e. Google , BMW, Jack in the Box).
2. Once you have made your selection start researching for the media and services
available for your company to enter the cyber world. Examine Social Media, Blogs
Internet Marking Resources. Remember this is a great time to use your imagination.
So go for it! There is one stipulation the media sources must be real, so you will
have to provide URLs as references.
3. Once you have completed your research put together a Business PowerPoint
presentation to be given to the CEO and Stakeholders . This will be accomplished
by send a PDF of the sides, presentation script, and outline notes. The presentation
should highlight what media and services is best for your company to enter the
market. Your grade will be based on the depth of research and the quality of your
proposal.
Rudiments for Presentation
 8 to 10 slides
 Presentation Script
 Outline notes
 All Internet media must real and referenced (i.e.

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