Brief background and introduction to your product/innovation please include image/figure or sketch of your product if you feel it is necessary
Part A
Suggested Template (this template should be used as a guideline; however you can plan and
execute your assignment the way you think best. Make sure that you adhere to the word limit and
fully cover all the required sections)
Cover Sheet – Title of work, student name, ID, engineering field, year and subject name
Section 1 & 2
(100-150 words max)
Brief background and introduction to your product/innovation please include image/figure or
sketch of your product if you feel it is necessary to describe the innovation
Most of this information is already with you (This information is there in A1 so need not to be very
descriptive, be short and to the point)
Section 3 &4 – Market and customers, Market Size and Trend
(250-300 words + figures & tables)
Specify total market potential and customers, show the market trend and extrapolate the future
market
Section 5 Target Market & Customer
(200 words + Tables & figures)
Describe the geographical region to start the business, justify your selection with statistics and
data. Expansion potential & strategies. Is this market expanding/growing?
Section 5/6 /7 Competitive Analysis , Estimated Market share , Intellectual property
(250 words+ figures & tables)
Describe the competitive environment. Who else is in the market place and what are their strengths
and weaknesses compared to yours? Include at least 2 analysis (SWOT, PEST, 5 force Analysis)
Describe your distribution strategy. outline your plans and strategy to acquire patent / copyrights or
exclusive ownership on your innovative product/application or service , and demonstrate how you
are planning to retain , as well as protect this intellectual property.
Answer preview for Brief background and introduction to your product/innovation please include image/figure or sketch of your product if you feel it is necessary
APA
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