Discuss the Topic “Brands and Consumer” based on brand equity and brand loyalty
This literature Review Discuss the Topic “Brands and Consumer” based on brand equity and brand loyalty, (3500 words below)
Introduction: (500 words).
-General information’s about the topic.
-Authors opinion about the topic.
-Definition
-Why this topic is important
-Aim of writing: what will this literature review cover
1.Methodology:
From where the information’s have been token, how that information has been founded and which keywords used to find them.
*NOTICE, I attached a file of Journals table where u can see the key words and from where all the information token, that will make for u easy to write.
1.Definitions:
Definitions of luxury brands.
Definitions of branding.
Definitions of brand loyalty.
Definitions of brand equity.
3.Theories and concepts:
Discuss theories or concepts about brand.
Discuss the elements of brand equity.
Discuss the elements of brand loyalty.
Discuss the elements of consuming luxury brand.
Why are brands important for consumer.
4.Gaps and Limitation:
What are the important areas that haven’t covered the topic by those authors?
*Notice, Discussion structure: Start broad, then get increasingly focused, Consider linkages and progression of arguments.
*Notice, Writing styles: Use the third person, Use the past tense.
Conclusion: 300 words
Bring all the arguments together than Make (supported) conclusions about previous research – its direction and scope, reiterate what you found and why it’s important.
*NOTICE, i attached journals and books where you can get information for all points, please put citation as many as you can, please take the information from the files that I uploaded and tagged only.
*NOTICE, References should be in Harvard Style.
*NOTICE, pleas discuss with me if didn’t understand any of my point.
*some Journals links:
Journal. , journal , Journal , Journal , Journal
journals_table 1650 _brandloyaltyvsrepeatpurchasing_1973 99_2
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