What is behind meat? how it is affecting food and beverage industry
What is behind meat???how it is affecting food and beverage industry
Final Paper Outline
Paper Topic:
Our meatless future: Beyond meat now provides plant-based meat that aims to address four growing global issues: Human Health, Climate change, constraints on natural resources and animal welfare. Many chain restaurants are already a step ahead (Dunkin Donuts, Target, Bugerfi, KFC, etc…) Meat alternatives are clearly offering us a glimpse into a different future.
Paper Outline:
-Introduction to Beyond Meat
oMission and Vision
oHistory (Ethan Brown)
oProduct itself
-Tacking global issues
oHuman Health
Climate change
Natural resources
Animal Welfare
-Company’s Progress and Growth
Fastest growing food companies in the US
IPO
Increase in Total Revenue
Establishing a presence in the F&B world
-Retail and Restaurant Partnerships and Establishments
Retail (Whole foods, target etc..)
Restaurants (Dunkin Donuts, KFC etc…)
Sales in each establishment
How it is effecting the establishments
-How consumers are reacting to the Meatless meat (Beyond meat)
Within the US
Outside of the US
-Beyond Meat Alternatives and Competitors (those that came above them)
Impossible Foods (burger), Tyson Foods, Kellogg etc…
Beyond Meat’s Market share compared to the others
How are competing brands effected Beyond meat
-Conclusion
The future of Beyond Meat and Plant-based meat in general
How Beyond Meat is changing the Food & Beverage Industry
How Beyond Meat is helping the environment
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APA
2990 words