Benchmarking is the process of carrying out a performance check in an organization’s production
Benchmarking is the process of carrying out a performance check in an organization’s
production activities and progress, for instance, in order to gain a competitive advantage against
other companies dealing in the same products or those in different industries (Stroud, n.d.). The
identification of suitable metrics for performance evaluation and continuous improvement is
paramount for any company. The metrics help improve effectiveness and efficiency of the needs
of the customer. These metrics help measure performance, are customer centered and are goal-
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