Atlantis Vision and Mission
Read the case study “Atlantis Vision and Mission” and answer the following questions.
Guidelines: Use proper MLA criteria for research and formatting. Type the question (bold type)
and then type your response below the question.
1. Why did the Atlantis resort change their mission statement?
2. What was the customer return rate the Atlantis resort?
3. Why was it challenging to keep guests informed of availability, location, and timing of onsite
options? What did the Atlantis resort do to overcome this challenge?
4. What are some of the main differences between the original mission statement and the new
mission statement?
5. What methods did Atlantis use to roll-out the new mission statement to its employees?
Grading Rubric
90 – 100 The assignment is followed. All questions are thoroughly explained. Proper MLA
criteria are used.
80 – 89 The assignment is followed. Some responses may have been basic. Some MLA
criteria were not properly utilized.
70 – 79 The assignment is loosely followed. Most responses were basic. MLA criteria
was largely ignored.
60 – 69 The assignment is not being followed. All responses were basic. MLA criteria is
not present
atlantis_vision_and_mission_case_study
Solution preview for the order on Atlantis Vision and Mission
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