Assuming that you are advising management of a hotel chain such as Marriott International or Hilton. What type of measures might you
The current situation has resulted in financial hardship for many organizations. In looking at the hospitality industry, occupancy rates in hotels are nearly down to zero in many facilities and the end of this crisis may be well down the road. Indeed, it may take businesses such as hotels several years to fully recover. Assuming that you are advising management of a hotel chain such as Marriott International or Hilton. What type of measures might you recommend hotels take in an attempt to retain customers longer term that are currently traveling much less and are leery of staying in hotels?
Also, are there ways that hotels might generate enough revenue and/or take other measures to stay afloat during this crisis period? What might some of those ways be?
Answer preview for Assuming that you are advising management of a hotel chain such as Marriott International or Hilton. What type of measures might you
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