After watching Bryan Phelps’ Introduction to Google Analytics Expert Session, select any retail-oriented website and analyze how 2

Learning Goal: I’m working on a marketing question and need an explanation and answer to help me learn.

Write a report addressing the following 3 parts:

After watching Bryan Phelps’ Introduction to Google Analytics Expert Session, select any retail-oriented website and analyze how 2 of the analytics concepts (not specific metrics) discussed in that expert session could be used for analytics purposes for that website. Provide a link to the website. Also, reference the expert session and textbook.

Discuss 2 specific metrics that could be examined for the website you selected in Part 1 above. How, and in what way would these metrics help the website operator? Name one KPI that would be important to this website and indicate why. Reference the textbook and other sources used.

From a perspective of better decision making, what 2 sources do you recommend to be used by a digital marketer to generate visits to the site you identified in Part 1 above? How can attribution be used for this website? Reference the textbook and other sources used.

answers to questions should be approximately 350-500 words in length (excluding references/sources/appendix etc.).

Answer preview for After watching Bryan Phelps’ Introduction to Google Analytics Expert Session, select any retail-oriented website and analyze how 2

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