After incorporating feedback as necessary, submit the discrimination communication strategy for the Milestone Three scenario. For the discrimination communication strategy, select either a defensive or offensive communication strategy, or you may choose to select an approach that utilizes a combination of these strategies. Your strategy will depend on the nature of the message along with the target audience.
For the assignment, the following critical elements must be addressed:
I. Communication Context: Provide an overview of the scenario that your communication strategy will address, in the context of the company you have selected for your final project.
II. Communication Need: Considering both internal and external audiences, explain the stakeholder management issue(s) that must be addressed due to this scenario. What specifically caused the need for the identified communications?
III. Internal Communication: a) Explain the type of internal communication and the purpose for the internal communication that you have chosen (i.e., informational, educational, and/or persuasive). Detail your process for selecting the type of communication that will address the scenario. Provide justification as to why the chosen strategy is appropriate for the scenario. b) Identify the intended target audience for the internal communication, and then explain why they have been selected as the target audience. Provide justification for selecting the identified target audience. c) Develop a draft communication that could be sent to the identified internal target audience addressing this scenario. Ensure that the appropriate tone and message are communicated in your draft communication.
IV. External Communication: a) Explain the type of external communication and the purpose for the external communication that you have chosen (i.e., informational, educational, and/or persuasive). Detail your process for selecting the type of communication that will address the scenario. Provide justification as to why the chosen strategy is appropriate for the scenario. b) Identify the intended target audience for the external communication, and then explain why they have been selected as the target audience. Provide justification for selecting the identified target audience. c) Develop a draft communication that could be sent to the identified external target audience addressing this scenario. Ensure that the appropriate tone and message are communicated in your draft communication.
V. Conditions Communication Strategy: Summarize the communication strategy utilized to address this scenario. Why was it the best approach for this scenario? What alternative strategies did you consider, and why was your approach the best option? Provide justification to support your communication strategy.
Rubric Guidelines for Submission: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format. Page length requirements: 3–5 pages, not including title page and references.
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