Explain the hypodermic needle theory of media effects and contrast it with the minimal/limited effects theory.
1) Write short essay responses below. Make sure to answer all parts of A), B), and C):
A) Explain the hypodermic needle theory of media effects and contrast it with the minimal/limited effects theory.
B) What are the methods of learning about users and audiences that cultural studies and cultural approaches to research use?
C) What are the methods of learning about users and audiences that media effects research uses?
2)Write short essay responses below. Make sure to answer all parts of A), B), and C):
This question is about advertising.
A) How do rational (cognitive) and emotional appeals work in advertising? Define rational appeal, emotional appeal, and describe them.
B) Give an example of an advertisement that uses either a rational appeal, emotional appeal, or combination of these.
C) How does Maslow’s hierarchy of needs relate to advertising and target audiences? In your answer, describe Maslow’s hierarchy of needs.
3)Write short essay responses below. Make sure to answer all parts of A), B), and C):
This question is about Communication Law.
A) Who is considered a “public” person according to laws about libel? Provide an example.
B) Why does it matter whether a person is considered a “public” or “private” person for a libel case?
C) What does a “private” person have to prove to win a lawsuit alleging he/she has been libeled? What does a “public” person have to prove to win?
Answer preview for Explain the hypodermic needle theory of media effects and contrast it with the minimal/limited effects theory.
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