Amazon.com, Inc. (Case Study 3) describes the company’s business model and its evolution. Analyze how Amazon uses the grand strategies of
Amazon.com, Inc. (Case Study 3) describes the company’s business model and its evolution. Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth. Refer to Case Study 3 in the text to prepare your CT.
In a three- to four-page paper address:
- Concentration:
- Increasing the current customers’ rate of use
- Attracting competitors’ customers
- Market development
- Opening additional geographic markets
- Attracting other market segments
- Product development
- Developing new product features.
The length and formatting requirements include:
- Three to four pages in length, not including cover and reference pages. Include a cover page, section headers, an introduction, a conclusion, and a reference page.
- Formatted according to APA Format
- Cite a minimum of three sources, two of which should be academic peer-reviewed scholarly sources to support your positions, claims, and observations, in addition to your textbook.
Answer preview
APA
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