Read the following article’s on Multicultural Marketing and Retailers.

Read the following article’s on Multicultural Marketing and Retailers. Write a paper on Why do you think it is important for retailers to cat

Read the following article’s on Multicultural Marketing and Retailers.

Write a paper on Why do you think it is important for retailers to cater to a more diverse consumer base. 2 pages

Think of the following questions when writing your paper.

-Where are the opportunities?

-What retailers/brands are doing a great job at it?

-Who are they targeting?

-How do they cater to that segment? -Through product, pricing, advertising, language?

-Does the company “Footlocker” cater to a multicultural segment? If so how?

https://www.forbes.com/sites/isaacmizrahi/2018/12/04/cmos-when-it-comes-to-multicultural-marketing-doing-nothing-has-a-cost/#569973593b8f

https://www.restaurantbusinessonline.com/consumer-trends/6-chains-winning-hispanic-families#page=0

 

https://www.nbcnews.com/news/latino/latinas-are-becoming-one-retail-industry-s-most-powerful-consumers-n378086

https://www.forbes.com/sites/isaacmizrahi/2018/09/04/time-to-add-hispanic-marketing-to-your-shopping-cart/#43b2906f23fa

https://www.forbes.com/sites/barbarathau/2018/04/17/target-aims-at-unmet-beauty-needs-of-women-of-color-with-150-products-from-multicultural-founders/#48c149912413

Answer preview

APA

667 Words