Competitive Advantage

Competitive Advantage

Competitive advantage is what sets an organization apart. A competitive edge is a necessary ingredient for an organization’s long-term success and survival. Unique resources provide a company with a sustainable competitive advantage. The four characteristics of unique resources are value, rarity, ability to duplicate, and ability to exploit. Resources that have all four of those characteristics can be used to form sustainable competitive advantages.

Construct a 2 page paper, based on the four characteristics of a product with potential for sustainable competitive advantage and based on the research you conducted; identify and discuss a company that does an effective job of utilizing these resources in the competitive marketplace. Also describe the product in relation to the four characteristics of sustainable competitive advantages.

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Value, in this case, is dependent on the production cost of the commodity that is produced by an organization and the perception the consumers of the product have concerning the product. Rarity often refers to a situation in which the product is scarce in supply in that the numbers of…………………………………………….

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