In a paper (750-1,000 words), address the following: Situation Analysis: The focus of this section

In a paper (750-1,000 words), address the following:

Situation Analysis: The focus of this section is to provide a situation analysis to help the reader understand the company’s market objectives and choice of country. This is the research portion, so documentation of research results and citation of sources are critical. This part will include: company selection (including description, mission/objectives, and global marketing strategies) and country selection, including attractiveness compared to alternative countries (use two or three other countries); evaluation, including demographic and cultural description; and economic analysis (balance of payments, trade analyses, regulations, etc.).

Executive Briefing: Explain how to enter the market and what the company will do when it arrives.

This assignment will require a substantial amount of research, using a number of resources, including the Internet (but not exclusively). At a minimum, plan on citing six sources.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning t