Marketing Management

You are to write a report on the topic below. Length shall be 4 – 7 pages (1,200 words), APA formatted citing at least 3 references in support of your paper or case study.

SHC Confectioners (the company identified in Week One Case Study) has been acquired by M & M Mars and assigned to the Dove Division of the company.

Address and identify these six interrelated items:

(1) the overall scope and mission of the organization,

(2) company goals and objectives,

(3) a source of competitive advantage,

(4) a development strategy for future growth of the SBU,

(5) the allocation of corporate resources to accomplish your goals,

(6) synergy via the sharing of corporate resources, intangibles, or programs across businesses or product lines.

You will have to go to M & M Mars and get their corporate history, organizational structure, mission and vison to write this paper.