Healthcare organizations can influence a targeted market through the 4 Ps of marketing—product, price, promotion, and place.

Readings

Introducing 5P’s Methodology as Healthcare Marketing Plan: Using 5P’s Healthcare Marketing Plan in Diabetic Foot Care Management.
http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=edb&AN=137833311&site=eds-live&custid=s8501869&groupid=main&profile=eds_new

The 7 Ps of Marketing

https://www.healthcaresuccess.com/blog/medical-advertising-agency/the-7-ps-of-marketing.html

Leveraging the 7P’s of marketing in healthcare

https://www.beckershospitalreview.com/hospital-transactions-and-valuation/leveraging-the-7p-s-of-marketing-in-healthcare.html

The Four Ps: Critical Success Factors for Bundled Care

https://www.beckershospitalreview.com/hospital-finance/the-four-ps-critical-success-factors-for-bundled-care.html

Actual assignment

Healthcare organizations can influence a targeted market through the 4 Ps of marketing—product, price, promotion, and place. The 4 Ps, also known as the marketing mix, essentially provide a marketing strategy framework. To effectively reach consumers, each of the four components must align. For example, you might have the right product, but if the price is too high or you are not marketing in the correct place, consumers will not buy. For this discussion, you should use the 4 Ps of marketing to assess a healthcare product or service.

To prepare for this discussion:

Review this week’s Learning Resources.