As a manager of change, how might you use these insights in terms of forming a media communications strategy

As a manager of change, how might you use these insights in terms of forming a media communications strategy

Imagine that you are an employee of a large organization about to go through a restructuring. Discuss the following issues and respond to at least two of your classmates’ postings.

What information would you like?

From whom would you prefer to get this information? Why?

In what format would you prefer to get it: individually, in a group, through an office memo or email, other?

What would be the best source (media) for you to get this information – consider the range of media from low to high richness? What would be the worst way of getting this information? Why?

As a manager of change, how might you use these insights in terms of forming a media communications strategy?

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