What is the motive for expanding into foreign markets and more specifically why the chosen county.

What is the motive for expanding into foreign markets and more specifically why the chosen county.

COMPANY ANALYSIS / COUNTRY ANALYSIS / MARKET RESEARCH
PROJECT:
Teams consisting of 3-5 students will be randomly formed by me at the beginning of the
semester. The teams will be asked to identify a company that is ready or planning to
expand into international markets. The company you choose to profile could be a small firm, a large multi-national, or a new start-up venture.
Your analysis should consider the following:
• Brief overview of the company (i.e. what it makes or sells, when it was founded,number of employees, annual revenues/sales, form of operation)
• What is the motive for expanding into foreign markets, and more specifically why the chosen county.
• Brief overview of the country or the region of interest and its demographics.
• The political & legal environment – Is there political stability – Are there legal issues we should be concerned about, etc.
• The economic and financial environment
o Is there economic stability – Is it a developing economy?

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